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social media content

The making of the posts, not the running of the account. A content gig covers a content calendar mapping what goes out and when, then the assets themselves: feed posts, reels, carousels, stories and the captions to match. You usually get the files delivered ready to publish, in the right size for each channel. Posting, scheduling and replying to comments are separate jobs, so say up front whether you just want the content handed over or the freelancer publishing it too.

Content is making the posts. Management is running the whole account day to day: scheduling, publishing, replying, reporting, the lot. A content gig hands you a batch of finished posts and a calendar, and you (or someone else) put them live. Pick content when you can press publish yourself but have no time to design and write, and pick management when you want the channel run end to end without you touching it.

A common monthly batch is 12 to 16 posts per channel, give or take, usually a mix of static feed posts, a few reels and some stories. The right number depends on how much raw material you can feed the freelancer, since real photos and clips of your actual business make far better posts than stock. Consistency matters more than volume: a steady run every week beats a flood one month and nothing the next.

It's the plan for what goes out and when, mapped a month or so ahead: the topic, the format (reel, carousel, static), the caption angle and the publish date for each post. It matters because it stops the scramble of working out what to post the morning it's due, and it lets you line content up with what's actually happening in your business, a sale, a new product, a busy season. Most content gigs deliver the calendar first so you can sign off the plan before anyone makes a single post.

Looking good is the floor, not the goal. Reach comes from posts built for how people watch: reels shot vertical (9:16), a hook in the first second, and captions burned in because most social plays on mute. The numbers are blunt, average watch time on Meta is 1 to 2 seconds and about 95% of people don't make it past 1.5 seconds, so a good content freelancer leads with the payoff and keeps it short. Pretty posts that nobody stops for are just decoration.

Yes, and plenty of owners do. Canva handles graphics and carousels, CapCut handles reels, and your phone shoots footage that's good enough for social. The catch is time and consistency: most owners can make a post, but keeping a fresh, on-brand run going every week is where it slips after a month or two. A freelancer plans and batches a month in one go, so the look holds and you stay in control through a sign off before anything's published.

Your logo, brand colours and fonts, plus a folder of real photos and videos from your business, the more the better. Add a one-page note on your tone, the kind of posts you like, and any topics to steer clear of. If you want the freelancer publishing the posts rather than just handing them over, give them access through Meta Business Suite or similar, never your personal password. Good raw material is the single biggest lever on how the content turns out.

The content calendar plus the finished assets, exported ready to publish: feed posts and carousels sized for the channel, reels in 9:16 with captions, and the written captions for each post. Ask for a captioned version of any video, since most social plays on mute. If you want the editable source files (the Canva or working files) so you can tweak posts later, write that into the gig up front, it's not always included by default.

In Australia, a monthly content pack (a batch of posts and a calendar, no scheduling or community work) typically runs $700 to $1,800, depending on how many posts and how much video is involved. A one-off batch of reels or a small set of carousels can come in lower. Price tracks volume and format: video and reels take more time than static graphics, so they sit at the top of the range.

Hourly rates run about $58 to $164, though content is usually bought as a monthly pack rather than by the hour. The $58 to $123 band covers most content freelancers, from someone producing to an agreed template through to a strategist shaping what gets made. Above $123 you're paying for head-of-social judgement, which is generally better spent on direction than on production. Format matters more than rate for the total: video and reels take considerably longer per piece than static graphics, so a smaller number of video posts can cost more than a large batch of statics.

Look at the actual posts they've made, not just a tidy portfolio grid, and check whether their reels and carousels hold your attention past the first second. Match them to your lane: someone who makes punchy short-form video is a different freelancer to someone who makes polished brand graphics. Read their verified reviews on Unjumble, and ask how many posts the batch includes and how many revision rounds you get. A quick chat about your business tells you fast whether they get your tone.

Post a social media content gig in under five minutes. Describe the work, set your budget and timeframe, and choose whether it is time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and reviews, then pick the one that fits. Posting is free, so you only pay for the work.

Every gig is split into stages you both agree on up front. You fund each stage before the work starts and it is held securely through Stripe, then released once you sign off. No chasing invoices, and no paying for work that is not done.